Kenneth Cole Introduces New Mankind Fragrance and Digital Experience

NEW YORK, March 4, 2014 /PRNewswire/ — Fashion designer, Kenneth Cole, renowned for his wit and provocative play on words, brings his creative edge to the launch of MANKIND. A new fragrance for men that celebrates the evolution of the modern man; confident, connected and ready to take on today’s challenges.
The fragrance, a bold aromatic scent, was created by Claude Dir, Perfumer at Givaudan and Parlux Ltd. in collaboration with Kenneth Cole. Encased with leather and affixed with chrome bolts, personally selected by Kenneth himself, each element captures the essence of MANKIND with sleek, tailored architecture.

«The Mankind fragrance and concept is designed for the guy who knows what he wants and expresses it daily through his actions, style and overall essence,» said.

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