«We are proud to partner with Warner Music in order to offer Maná fans and the online community in general groundbreaking online coverage of one of the best rock bands in the world, Maná and the release of their DVD ‘Arde el Cielo con Maná’,» said Angel Sepúlveda, Executive Director of Programming of Terra Networks USA.
«In this new digital world we need to cater to a consumer that is eager for new content and open to new ways to relate to their favorite bands. I can’t think of a better way to start off this relationship with Terra than with a band like Maná,» said Gabriela Martínez, Vice President of Marketing for Warner Music Latin America.
The initial phase includes the re-launch of the Maná artist page with new videos, photo galleries, bios, trivia and exclusive sneak peaks of the DVD as well as a contest where fans will compete to become the ultimate Maná fan. Terra users will vote to select the top five finalists and the band will select the winner, who will attend the release party and be the «Official Maná Blogger» on the web.
The second phase will include an autographed Gibson guitar giveaway and a behind the scenes with Terra TV Host Luisa Fernanda as Maná, Terra and Warner Music get ready to take-over. Terra and Terra TV editorial teams will provide live minute-by-minute coverage available at http://www.terra.com/musica/artistas/m/mana