Terra Launches Atom Project in U.S. and Latin America

PRNewswire-HISPANIC PR WIRE/ — Terra, a leading internet company and original digital content producer with a primary focus on the US Hispanic experience, today launched its 12-step revolution to a new Terra.com. Dubbed the Atom Project, this yearlong initiative comprises new, cutting-edge components that will be introduced one at a time to the portal’s 60 million users on the seventh day of every month. Today, the first phase of Terra’s renovations hits the homepage and main page of each channel. Among the innovations that will transform the way consumers access both editorial content and user-generated content on multiple platforms include third generation social networking tools, fresh layouts and unprecedented content integration.

«Atom is the seed for the portal of the future. $10 million was invested in the program’s development, which involved the participation of 400 Terra employees and approximately 300 experts from the design and Internet industries,» said Fernando Madeira, general director of Terra Latin America. «The entire project is based on creating the best experience for users, through the multiplatform offering of content and social tools. Every seventh of the month will be a day of innovation for the portal and its users.»

The new Terra is designed to increase personalization, interactivity and accessibility. For example, an improved search function will enhance access to desired content; users will be able to move seamlessly between channels and subchannels; and it will be possible to simultaneously view, send and discuss a video, photo or article in a single click. The Atom Project also extends to mobile formats for Smartphones, including the iPhone, allowing for rich media and high-impact advertising.

In addition to the groundbreaking technology, original content will remain a top priority for Terra. In January, Terra will bring exclusive coverage of the inauguration, the Oscars, the World Social Forum, a special on the twentieth anniversary of the Fall of the Berlin Wall, the Dakar Rally and the Libertadores Cup. Also in January, the online Terra Magazine will introduce articles from leading New York Times columnists Umberto Eco, Mikhail Gorbachev and Thomas Friedman.


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